Swedish Match – White Box Snus Store

Swedish Match approached VD with the task of presenting their portable snus store online. The result; an easy to use and minimalistic landing page which delivers necessary coordinates, opening hours and terms of use to its customers quickly and clearly. The web design was inspired by the simplistic and timeless build of the pop-up store’s exterior.

The locations of the pop-up store is highly regulated and the White Box project therefore has to comply within the rules given by the Norwegian government. As it is illegal to promote or commercialize tobacco in Norway, the result is a clean and subtle exterior that does not promote the use or purchase of tobacco to the public.